About ASF
ASF specializes in frozen seafood and aquatic products from Pakistan, meeting top export quality. With extensive industry experience, we excel in managing the supply chain, ensuring product quality, stability, and cost optimization for customers. We continuously improve and diversify offerings to meet market demands, complying with food safety regulations. Our strategic location, abundant resources, professional team, and visionary leadership guarantee delivering the most valuable products to our customers.
Vision
To become the global supplier of healthy, enriched, and premium marine products while maintaining our commitment to sustainable practices.
Mission
We aim to harvest, process and export the finest seafood worldwide while implementing cutting-edge sustainable practices and fostering ethical relationships with our partners. Through innovation and continuous improvement, we strive to contribute to the well-being of our fishermen community, provide healthy fish products to our customers, and preserve the oceans for future generations.
Core Values
A: ASSURANCE
We prioritize top-notch quality in every imported and exported product, and commit to delivering products that ensure customer satisfaction and trust.
S: STRIVE
We relentlessly strive to improve processes, enhance product quality, diversify offerings, and adapt to market demands for excellence.
F: FULFIL
We are dedicated to fulfilling customers' needs, providing reliable supply chain management, stability, and cost optimization for valuable products and services.
ASF Orientation
Orientation
Our primary focus is on maintaining and bolstering our presence in the Asian market, while also exploring new opportunities in Europe, Africa, and Oceania. As ASF Foods Import-Export Co., Ltd, we aspire to become a renowned name in the seafood industry, not only in Pakistan but also on the global stage. Our commitment goes beyond business success; we actively strive to contribute to the betterment of society and the community through sustainable practices and responsible sourcing. We aim to build a reputation as a company that cares about the environment and the welfare of the communities we operate in.
At ASF Foods, we firmly believe in the value and quality of our products. Through consistent efforts and adherence to stringent standards, we aim to establish the ASF brand as a symbol of trust and reliability, both domestically and internationally. We envision our goods becoming popular choices, chosen for their exceptional quality and ethical practices in the markets we serve.
- Ensure Quality and Food Safety – We prioritize top-notch quality and stringent food safety measures.
- Foster Sustainable Growth – Maximize profits, improve working conditions, and elevate incomes for workers.
- Optimize Business Model – Deliver excellent customer service through professional management.
- Invest in Staff Development – Train and upskill our workforce for safe and quality products.
- Embrace Innovation – Promote scientific and technical advancements in production.
- Streamline Distribution – Efficiently reach all customers with our products.
- Cultivate Organizational Culture – Foster teamwork, creativity, and integrity.
- Implement Social Security – Support our employees and communities beyond business goals.
Developemnt Strategy
Development Strategy
Quality & Food
Safety Policy
At Arsala Seafoods, we are committed to create a food safety and quality culture to ensure safe food production and Halal seafood products with reduce food loss and waste. Our operations adhere to all relevant standards and regulatory requirements relevant to seafood processing in Pakistan. We consistently provide safe, legal, and authentic products, free from bad smells, that meet the specified quality for our customers and consumers. Our dedication to provide healthy environment, quality and food safety is integrated into everything we do, from processing with care and compliance to continuously improving our systems to meet or exceed Quality Management System, Food Safety and Halal food standards. We challenge what is possible, building a trustful culture to make each department committed and to lead wisely, raising the bar in seafood processing to compete internationally, while meeting and exceeding all applicable regulatory, statutory, and food safety requirements.
Frequently Asked Questions.
The minimum order is 13MT. This helps us to ensure that the premium seafood products can arrive to your door in a reasonable cost.
No, shellfish and fish handling are separate from each other. All seafood processing are done in separate rooms.
As long as you freeze the seafood immediately after your purchase and at a temperature of -20 degrees or as close to that figure as possible the seafood itself should be good to take out and consume for up to two years.
